August 2017

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So I'm doing some preliminary data-crunching to see if I have anything worthwhile to contribute to this on the subject of Tolkien fandom and Tumblr. I'm on Tumblr but am not a heavy user, so I have the numbers but not the years of deep personal investment in the site that a lot of fanpeople have.

Essentially, I'm looking for the time when Tolkien fandom began to really shift to Tumblr. I joined Tumblr in May 2013, and there was already a huge Tolkien fandom presence there (being as this was in the midst of fandom activity for the Hobbit films).

The Tumblr article on Fanlore is surprisingly unhelpful. It does begin collecting quotes from fans in 2012, which is the date around which I've seen consensus for the big fandom shift to Tumblr. There is also this well-known post about Tumblr and fandom and this Slashcast episode, both of which would suggest 2012ish as the big year. But this is for fandom in general (although, given the fan activity surrounding the Hobbit trilogy, I'm feeling like this is a rare occasion when Fandom and Tolkien Fandom actually moved pretty lockstep with each other).

Does this seem right to you all? That 2012 was the year where Tolkien fandom as well began to have a presence on Tumblr? Any suggestions on sources or documentation for that?
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