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is when an organization feels the urgent need to say something both in officialese and also everyday talk. I can think of three very relevant examples in NYC:
1. Every time you do your taxes or do almost anything that involves interacting with the state government, you'll have to pick your county, and if you live in Brooklyn or Staten Island that means they list the county with the coterminous borough in parentheses.
2. If you have a kid in school, every year they send you a form reminding you to fill out your Emergency Contact Card, and every year they include the phrase "Blue Card" right afterwards. Because that's what we all call it. Because they're blue.
3. And here's one I haven't thought about much since adolescence, but if a job is apt to hire teens then they will ask for their Employment Certification and then, inevitably, add "Working Papers" right afterwards, again, because that's what everybody calls them.
There must be other examples I'm missing, as well as non-NY examples. I sometimes wonder if it'd be easier for them to just cave to the inevitable and start listing the everyday term first and then list the "real" term afterwards.
1. Every time you do your taxes or do almost anything that involves interacting with the state government, you'll have to pick your county, and if you live in Brooklyn or Staten Island that means they list the county with the coterminous borough in parentheses.
2. If you have a kid in school, every year they send you a form reminding you to fill out your Emergency Contact Card, and every year they include the phrase "Blue Card" right afterwards. Because that's what we all call it. Because they're blue.
3. And here's one I haven't thought about much since adolescence, but if a job is apt to hire teens then they will ask for their Employment Certification and then, inevitably, add "Working Papers" right afterwards, again, because that's what everybody calls them.
There must be other examples I'm missing, as well as non-NY examples. I sometimes wonder if it'd be easier for them to just cave to the inevitable and start listing the everyday term first and then list the "real" term afterwards.
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